Wrong Turn For Andorra Skiing?

Does Andorra know something that no-one else does?
In a move that has some left wondering about the strategy, Andorra has decided that now is the time to market herself as an upmarket European ski holidays destination.
As consumers in Britain and the rest of Europe have cut back on spending for the first time in a long while, many manufacturers are bringing out cheaper versions of popular brands to try to hold on to their customer base.
And in the retail sector in Britain for example leading supermarket chains such as Tesco and Sainsbury's have promoted their economy ranges in recent months, while before the recession a lot of marketing effort was put into own brand premium goods.
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http://pressemitteilung.ws/node/189078 @ lifestyle